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AI search tools are changing how traffic flows, but Google still dominates search behavior. In this episode, Carl Holden breaks down how AI search pulls from traditional rankings, why backlinks still matter, and how small businesses can adapt without chasing every new trend.

Tune In Now:

  • Understand why SEO is not dead and how AI search actually works
    • Learn why backlinks and external signals still drive authority
    • Clarify what humans should create versus what AI can automate
    • Discover why experimentation is essential in modern SEO

Chapters:

00:00 Is SEO Dead or Just Changing?
02:30 How AI Search Really Works
05:00 Why Ranking Still Matters in the Age of AI
08:30 The Power of Backlinks and External Signals
14:00 The Future of Search and Community
18:00 Quality vs Quantity in Content Creation
26:00 What RankBot Actually Does
32:00 Multi Channel Marketing in an AI World
38:00 Three Actions You Can Take Today

Quotable

“When SEO is dead, all of marketing is dead.”
~ Carl Holden

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Website: https://rankbot.ai/
LinkedIn: https://www.linkedin.com/in/carlholdenmarketing/