Tune in now and get Bob Sparkins’s proven strategies for generating more leads and sales for your business. This lead generation expert shares his insights on creating compelling lead magnets, building high-converting landing pages, using email follow-up to convert subscribers, and leveraging AI the right way.

Tune in now and get Bob Sparkins’s thoughts on:

  • Creating the perfect lead magnet to attract your ideal customers.
  • Optimizing landing pages for maximum conversion.
  • Following up through email to build trust and get sales.
  • Using AI as an asset, not a crutch, for better lead gen.
  • And much, much more!


“People don’t want to just sign up for more email in their inbox. They want something of value.”
~ Bob Sparkins, Leadpages.com

Key Highlights

In this episode of The Lead Machine Growth Show, Bob Sparkins, is an expert in lead generation and partnerships at Leadpages, shares his top tips for generating more leads and sales.

Some key highlights:

  • The importance of lead magnets – Give away something of value like a checklist or template to attract leads, not just an invitation to sign up for a newsletter. Make it the first step to solving your audience’s problems.
  • Turn social media followers into leads – Don’t rely solely on social media. Capture leads with opt-in pages and build relationships through email. You have more control and ability to segment your email list.
  • Create high-converting landing pages – The more landing pages you have, the more leads you’ll generate. Test different offers and markets. Use tools like Leadpages to optimize conversion.
  • Follow up through email – Send a sequence of emails to build trust and nurture leads. Promote your paid offer in later emails once they know you.
  • Use AI to boost productivity – AI can help generate ideas and content, but use it thoughtfully. Don’t let it replace your unique voice.

There are so many valuable insights in this interview. Be sure to tune in to The Lead Machine Growth Show to learn more tips from lead generation expert Bob Sparkins!

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