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Step Into Branding: How to Craft Unique Brand Stories

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In this engaging episode, Katie Dooley shares her journey from being an internationally-ranked Irish dancer to founding a successful branding agency, Paper Lime Creative. She discusses how her background in dance influences her approach to graphic design and branding, helping businesses create compelling visual identities that resonate with their ideal customers.

Tune in now and get Katie’s thoughts on:

The foundations of effective branding.
Differences between graphic design, print design, branding, and logo design.
The role of creativity and international travel in business success.
Practical tips for enhancing your business’s visual appeal.
Real-life success stories from Katie’s clients.

And much more!

Quotable

“Every brand has a unique story waiting to be told through design.”
~ Katie Dooley

Invitation From Guest

Get a FREE brand audit PDF available at Paper Lime Creative

Connect With Our Guest

Website: Paper Lime Creative
LinkedIn: Katie Dooley
Instagram: Paper Lime Creative

By Katie Dooley|2026-05-15T06:24:22-04:00May 22nd, 2024|Podcast|0 Comments

About the Author: Katie Dooley

Katie Dooley’s ability to find the unique story behind a person’s business and translate it into art drives Paper Lime Creative, the collaborative graphic design agency she founded.

Having loved art and design since she was a child, Katie holds a diploma in graphic design and is an internationally award-winning Certified Graphic Designer.

Paper Lime Creative allows Katie to showcase her unique talent in print design and branding.

She has developed a fresh and fun process that allows clients to express their business through graphic design in a way that resonates with their ideal customers while staying true to their core values.

Katie’s Certified Graphic Designer status is held through DesCan of Canada—a national certification board whose members' services meet rigorous and standardized criteria. She graduated from Grant MacEwan University.

In her free time, Katie loves to travel.

She also expresses her creativity through Irish Dancing and is an internationally-ranked performer.

She and her husband, Bryant, live with their tiny dog Paige in Alberta.

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